We are thrilled to welcome Laura Waldenstrom as a new Principal on the Earlybird Digital West team! Laura embodies our pan-European approach: she hails from Stockholm and will cover the UK ecosystem — bringing a great track record of investment experience from Amsterdam.
Get to know her via this Q&A:
1) You are no stranger to VC, having previously worked as a Principal at Inkef. What attracted you to the role at Earlybird?
The number one thing was definitely the team; everyone’s extremely smart, driven, and hardworking, yet kind, humble, and fun. It’s the kind of environment I thrive in. Moreover, I love that, despite being one of the oldest and most established funds in Europe, with a strong brand, Earlybird is constantly innovating and ever-evolving, and has big visions for the future. There are exciting initiatives going on such as implementing a data-driven deal sourcing, and multiple office locations in Europe. Lastly, the thesis-driven approach to investing and hands-on portfolio support very much aligns with my own investment style. It’s a fund that doesn’t only look at the current hype cycle but dares to double down on emerging tech sectors such as food, space, and climate.
2) You have served as a Board Member or Observer at many startup tech companies. What are your biggest learnings from that experience, or advice to management teams and others who wish to join a board?
First of all, to make the most out of the board meetings and have meaningful discussions, it is important that all board members come prepared, having read all materials and asked any clarifying questions in advance. That way, you can reserve the time during the actual meeting for strategic topics and discussions.
It can be helpful to align among the non-executive board members before or after each meeting, to communicate with one voice and avoid giving confusing and contradicting messages to the executive directors and management team.