Harmut Rosa conceptualises social acceleration, encompassing technological acceleration, the hastening pace of everyday life, and the acceleration of social change. A point highlighted by Rosa is the intricate interplay and mutual reinforcement of these dimensions. As an example, the evolution of factory machinery, the compression of transportation time, and the ubiquity of social media communication technologies converge to fuel the acceleration of fast fashion — a realm of elusive trends served in micro-doses of dopamine. Though teasing apart the social from the cultural proves a formidable task, they dance in perpetual tandem, mutually intensifying their tempo. While one might be tempted to endlessly conjure up new forms of acceleration ad infinitum — such as that of capital — these find refuge under the umbrella of acceleration of social change, intricately entwined with dimensions like technological acceleration, which includes AI-driven trading technologies.
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