Addressing a complex problem means a new way of thinking about what we’re trying to do, argues Rich Taunt, Pasha Elstak and Vincent Busch
The scale of the problem is a ‘rising tide’. The majority of causes lie ‘upstream’, yet we spend more time ‘downstream’. Metaphor coincidence? Maybe. But thinking water can help us make a decisive breakthrough in how countries, cities, and organisations work out what they need to do to reduce obesity.
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