Joyance invests in companies that use science and technology to improve the way we live, so naturally, we’re thrilled to announce our first investment of 2024: Experiment Beauty, an ingredient-led, clinically effective, Gen-Z-geared skin essentials brand.
The global skincare market was valued at $104.2 billion USD in 2022 and is projected to grow from $109.71 billion in 2023 to $167.22 billion by 2030 with a CAGR of 6.21%. With its fantastic founding team determined to shape the next wave of clinical beauty, Experiment is an exciting brand ushering in the future of skincare. Experiment sees Gen Z as the driver for the next wave of beauty; this new generation of beauty consumers is well-educated in ingredient-led formulations, with a spending power of $360 billion.