I have a friend. Every time I see him. He scrolls on a famous photo app. His vision immersed in a video. Often: “Hey, watch this! So crazy.”
Faced with his sudden excitement, I expect to discover content that will blow my mind. And everytime, I’m disappointed. Another totally useless video.
Hypnotically constructed. A hook to make you click. Dynamic editing to make you stay. One punchline after another to maximize polarity. And without realizing it, you’re at the end of the content.
After these outrageous statements. Curiosity sets in. Exploration of the comment section. The trap closes in on itself.