Greetings friends! Ash here with some details on Meta’s big push into celebrity AI bots.
The details first: Zuck & co are dropping millions to license the digital likenesses of megastars like Tom Brady, Paris Hilton, and Snoop Dogg for their new chatbot lineup. We’re talking up to $5 million for just 6 hours of studio work!
Now why is Meta forking over wheelbarrows of cash for these celeb cameos? Well, the social media giant is desperate to compete with Gen Z’s platform of choice, TikTok. So, they slapped some fresh CGI skins on their bots to make them more “relatable.”