In 1932, brothers Charles and Joseph Revson began peddling an early form of nail polish. Among the colors on offer was a distinctive tint they called Cherries in the Snow. When they joined forces with a chemist, Charles Lachman, cosmetics giant Revlon was born.
In 1940, they branched out into lipstick. In 1953, Cherries in the Snow lipstick made its debut: Just in time for a young Sylvia Plath to discover the shade.
“When I woke up in the dull, sunless heat the next morning, I dressed and splashed my face with cold water and put on some lipstick and opened the door slowly,” writes Plath in her 1963 semi-autobiographical novel, The Bell Jar, which references lipstick no fewer than five times.