Growing up in the 2000s, I witnessed the beginning of the beauty influencer craze. Back then, things were simpler — it was just a creator, a digital camera, and a tripod. YouTube wasn’t paying them millions yet, so things were more relatable, and YTbers didn’t have the funds for the expensive products they push now.
Back then, it was all about DIY beauty, and today, we’re bringing that back.
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