Gather around boys and girls, hypebeast and hypebeastettes, Uncle Sadiq has a story to tell you. It’s a story that took place before there was a term applied to a person obsessed with sneakers. It’s a story that takes place at the infancy of what is now known as streetwear. A story that, due to the fact that it took place three decades ago, is one of legend.
This story is about when Timberland, a little New England company, dominated the feet of men, women, and children in the Hip-Hop community. It’s a story that touches on how things become trends–and, thanks to modern technology, is one that can be demonstrated with visual aids.