While Adidas has always been a well-known brand around the world, it is undeniably true that they have done an incredible job rebranding this year.
Platform sneakers are out and skater-boy sneakers are coming back in style. I mean, you see girls in their 20s everywhere rocking what I like to refer to as the “Adidas Holy Trinity”: Sambas, Gazelles, and Campus. That’s probably because they have had some of the coolest brand collaborations of any other athletic brand so far this year.
Adidas is slowly becoming less of an athleisure brand and more of a high-end, lifestyle brand, and while obviously I’m not here for the prices, I’m here for it.