The Marketing Manager will be responsible for the day-to-day strategy and execution of both organic and paid marketing channels for velvet-tees.com. Reporting to the Director of Ecommerce, this role will manage revenue targets, operational efficiency, and project/campaign launches. The Marketing Manager will maximize sales on the site, execute digital campaigns to support omni-channel promotions and marketing initiatives, and assist in digital marketing efforts (PPC, Paid & Organic Social, Affiliate), take full ownership of CRM/Email/SMS marketing initiatives and focus on increasing customer acquisition, retaining existing customers and increasing conversion, traffic, and revenue.
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