Over the last decade, Tinder has redefined the online dating industry. The app has proven especially popular among young people, with three-quarters of those ages 18 to 24 reporting using the app at one point. Bumble is a distant second, with 31% of people using it.
Tinder differentiated itself through a simple swiping format since copied by numerous competitors. This format stood in stark contrast to early dating sites like eHarmony, which required long, time-consuming questionnaires that matched users based on personality compatibility. However, despite the easy and convenient allure of Tinder, getting a date through the app is notoriously exhausting.