Aitana is an attractive 25-year-old girl with pink hair and captivating eyes. She’s rapidly amassing followers, even getting hit on by celebrities.
The only problem? She’s not real.
She is the brainchild of Rubén Cruz and his agency, The Clueless. They created her during a rough time at the firm. It was a moment when relying on human influencers was more challenging than it was worth. Instead of dealing with their unpredictability and big egos, they created Aitana.
Is this the dawn of a digital charisma era, challenging our understanding of what influence marketing is?