In the world of early-stage entrepreneurs, first-time founders, and startup-obsessed wantrepreneurs, it’s incredibly easy (and common) to get distracted and derailed down a shiny object-filled path under the guise of making “progress”. The problem lies in the fact that we all measure “progress” differently, and for many founders, even a decade or two of progress can leave them drained, depleted, and far from their financial and lifestyle goals, despite their ventures having the “trappings” of success.
What are those B.S. trappings of success that don’t necessarily get founders where they actually want to go?