A Critical Analysis of Celine???s Shifting Brand Identity

Phoebe Philo and Hedi Slimanes’ varying creative outlooks for Celine caused a rift for the Celine consumer who were accustomed to Philo’s sophisticated enclothed cognition. Since Philo’s planned departure after her Spring / Summer 2018 presentation and the commencement of Hedi Slimane’s debut collection for Celine — independent companies seized the opportunity to craft the term “New and Old Celine” — which further divided the two creative outlooks. The thirty-percent markup from the original price of Philo’s archival pieces exemplified the added financial value upon the creative director’s departure.

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Tags: Brand Identity