2018 was a record setting year for Klaviyo and also a year of intense growth for Klaviyo engineering as we scaled our product and our teams to new heights. On the product side, we were excited to increase our pace of shipping compelling new features and innovations. These include everything from launching brand new offerings such as our form builder, a best in class way to easily embed personalizable forms on customers’ sites, to innovative enhancements such as supporting geolocation as a first-class citizen within our offerings. Additionally, we released powerful overhauls of key features including an elegant and powerful visual interface for our flow builder enabling marketers to tap into their data flows and manage sophisticated branching logic as well as customizable analytics dashboards to enable customers to drill into all aspects of their business.
Scaling language understanding (NLU)
People can “get by” in a new language with only a couple of thousand words. So why don’t today’s systems scale to understand language?…