Meta is paying stars like Snoop Dogg, Tom Brady, MrBeast, and Charli D’Amelio for allowing Meta to use their likenesses as Meta’s AI assistants, The Information reports.Meta paid one of its top creators a whopping $5 million. Meta paid one of the top creators a whopping $5 million for just six hours of work in the studio.
Personalised AI assistants
Meta entered the AI chatbot wars when Mark Zuckerberg unveiled Meta AI, an artificial intelligence assistant, at the Connect developer conference in late September. Working with Microsoft Bing, Meta AI can provide real-time web results. In addition, Meta AI can generate images like Midjourney or OpenAI’s DALL-E by prompting “/imagine”.
In addition to the ChatGPT-like AI chatbot, Meta has also introduced 28 new chatbots that use celebrity portraits with their own personalities and stories.