Would love anyone to read this but it would mainly be helpful for:
- Mid or senior-level designers who want to contribute beyond just pushing pixels
- Designers interested in product strategy and enjoy cross-functional collaboration
- Designers building 0–1 products or re-thinking fundamentals
- Designers who collaborate asynchronously with stakeholders
During my 3 years at Postman as an IC and a Design Manager, I’ve worked on a bunch of 0–1 products. One of the key ingredients to moving fast in the right direction was — our ability to make informed decisions at an early stage. We used four guiding principles to make those decisions: