I’m just going to tell it like it is: Passive income is freaking weird. By weird, I don’t mean to imply that it isn’t an amazing thing to build into your business; it is. All I mean is that divorcing yourself from the idea that the money you make is directly correlated to the time you put into your business can be a complicated reality to digest — and I’m saying this after many years of multiple passive streams comprising the bulk of my income.
If — or when — you build a business that brings in significant passive income, it can theoretically free up your time to work on other things. I say theoretically because, to be honest, most business owners I know who run largely passive ventures still somehow guilt themselves into working on or around the passive venture they own, even if that time isn’t clocked or compensated.
For example:
- They work on marketing strategy for the next upcoming season or launch
- They continuously evaluate, tweak, and adjust their offerings, operations, and marketing content to hopefully improve all fronts
- They spend time networking in their industry, forging new partnerships, exploring new revenue stream opportunities, and learning more about the changing landscape
That all sounds dandy, logical, and like what a good passive income business owner should do, right? But what if they don’t want to…?