Finding Technical Co-founders: 5 Proven Tips for Attracting Top Talent

Bar none, engineering talent is the most scarce resource in a startup.

In fact, by 2030 — there will be a global engineering shortage of more than 85 million jobs, according to consulting firm Korn Ferry.

Now try and narrow this even further to engineering talent who’s willing and prepared for the uncertainty and stress of building a tech startup. Now you have an even greater challenge.

Having gone through the gruelling, months-long process of co-founder matching and idea validation myself, I’ve unearthed clear steps to stand out in a sea of recruiter requests, “business plan pitches” and job offers that inundate an engineer’s inbox.

Here are the five actionable steps I deployed to increase the odds of finding the ideal technical co-founder:

1. Build in your zone of excellence

Instead of copying trends (generative AI, anyone?), try to double down on an idea or opportunity in which you’re a subject matter expert. For instance, have experience working in high-frequency trading? Oil and gas for 10 years?

Building in areas of expertise will not only give you an edge, but it’ll assure technical co-founders with a higher degree of conviction on your success probability.

When reaching out to potential co-founders, make sure you demonstrate how and why you’re a subject matter expert. You can achieve this by clearly articulating the pain point, growth opportunity, and how your experience/network makes you most apt to capitalize on it.

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