There has been a lot of hype around generative artificial intelligence and for good reason. It opens up a plethora of opportunities, including in the areas of commerce and content. Gen AI technology presents a lot of potential, especially in e-commerce.
The Potential of Generative AI in E-Commerce
In the next three to five years, generative AI could boost the operating profits of the apparel, fashion, and luxury sectors by up to $275 billion, according to a McKinsey analysis. While navigating this quickly evolving landscape can be complex, there are great opportunities to be had by those who venture into it.