Up until 2023, it was easy to believe that there’s a template that works for investor pitching.
But when investments are no longer in abundance, you need to pitch differently.
You need to go above the noise and penetrate the attention threshold.
Think about it like a parent.
If you have money and your kids are asking for toys, it’s easier to say yes. But if income is tight — like many tech individuals who were affected by massive layoffs — then there has to be a good reason to spend money.